No. 01
New York, NY
Go-to-market
Platform
Storytelling
The short version
Full-cycle sales into private equity, private credit, hedge funds and enterprise. Originated and closed the largest client in my firm’s history, and grew the book by 285%.
See the clients ↓Campaigns, earned media and film for Nike, Netflix, Bumble and Birkenstock, and for venture-backed founders ahead of the raise.
See the work ↓Dealmaking nights at SXSW, NFT NYC and Art Basel, an invite-only dinner series, and a community that keeps outgrowing its venues.
See the rooms ↓Built to scale. Claude skills and agents for prospecting, research and outreach — how a small sales team came to support 285% more clients.
Selected work
Brand campaigns, live events and founder storytelling — for Bumble, Birkenstock, The Sandbox, HERA and Vennio. The brief, the execution, and the results.
The brief: FOMO-worthy live events that bring entertainment leaders into the metaverse during a bear market. I used Paris Hilton’s SXSW metaverse DJ set as proof of concept to upsell the client on $1M in strategic spend at NFT NYC 2022, then coordinated the team that built the three-day showcase around it.
Sony · Gucci · Warner Music · TIME · Lionsgate • Snoop Dogg · Tiësto · Steve Aoki · Cordae
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A social-first Black History Month campaign for the UK and Ireland, built on real women and real dating experiences. We brought the faces of Love Island in to reframe “don’t judge a book by its cover,” uniting influencer, social and creative behind one narrative.
Turned the brand’s 248th anniversary into a pre-IPO VIP showcase. Casa Cipriani on Wall Street became a living exhibition — Sotheby’s-level rarities at auction, rising musical acts, and interactive installations that made the brand’s reach legible to the room.
A web3 gaming platform needed a cost-effective way to activate its biggest brand partner pre-launch. I used my media rolodex to place NBA All-Star Paul George in a Q&A with Kevin Durant’s Boardroom, positioning client and talent as thought leaders. It drew inbound — and a partnership with Stance Socks.
New ownership needed the brand rebuilt across social, influencer and partnerships ahead of the 2023 FIFA Women’s World Cup. We launched the Waymaker campaign and “Scouted By HERA,” signed England Lioness Rachel Daly as first major brand partner, and closed on a limited shirt designed with her.
Ioconic Venture Studio was launching Vennio, a platform where athletes connect with their communities. We built the web and social presence on Instagram and Discord around FC Barcelona’s Ansu Fati, with a community voice that produced one-to-one fan-to-athlete moments.
Social impact nights grown from a 2024 prototype into oversubscribed rooms, with the turnout funding meals for the homeless. It also programs other people’s stages: here, curating the artists for The Gather Gala.
Screening room
Some work only makes sense in motion. Press play and the film loads right here.
Convening
Two services. Live events build the room; media carries the story. Each works alone — together they compound, because a story lands hardest on people who have already broken bread.
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Making the city a village. A community impact collective for city-based Christians and skeptics, 18 to 40, built on the premise that belonging shouldn’t depend on hopefully meeting someone. Programming runs across Happy Hour, Satūrday Service, Sunday Hang, 8 to 10 Dinners and City Relief service operations.
Social responsibility run as a service: live music, happy hours and monthly service outings for early-career New Yorkers. The room that shows up is the room that funds the meals.
An invite-only, semi-stealth dinner series. One table, a deliberately mixed guest list, and a good share of the introductions that later turn into business.
Conversations with entrepreneurs and industry leaders about the relationships that actually built their careers, because no one great is ever self-made. Wisdom moved from one generation to the next, on the record.
The AI ring maker needed its product understood before a Series A announcement. I worked both sides: creator partner translating the product into video, and marketing strategist unlocking the creative production bottleneck so the team could ship at the pace the raise demanded.
The studio side of the advisory: media production, social and content built for founders and the funds around them. Shows, campaigns and channels taken from idea through production and distribution, so the story reaches the people who can act on it.
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Five chapters, 57 clients and partners. Hover or tap any name to see the work.
Venture network
Portfolio companies I’ve worked with, grouped by the investors backing them. Pill colours match the chapter the work came from.
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Index
Senior Associate, Business Development · New York, NY
Strategic Advisor · Brooklyn, NY
Founding Team, Business Development & Marketing · NYC & London
Senior Account Executive · New York, NY
Associate, Marketing & Communications · New York, NY
Producer & Account Manager · Washington, DC
Full-Cycle Sales · Business Development · Account Management · Partnerships · MEDDPICC / MEDDIC / BANT · Product Demos
PR & Media Relations · Community Building · Event Management · Content Strategy · Video & Podcast Production · Social
Claude (skills, agents, AI-assisted prospecting) · ElevenLabs · Higgsfield · Wispr Flow · Figma · Notion · GitHub
B.A. Organizational Communications & Business, Calvin University · Moonshot Young Leader 2024
CØNVERGENCE
Strategic brand, marketing and program leadership for high-growth startups — senior leadership before you’re ready to hire a full-time executive. Seed to Series C. Sometimes I take the seat. Sometimes I find the operator who should, and stay accountable for the outcome.
Advisory practice →Recent engagements. Sandbar (Series A) · Valka AI (pre-seed) · NOX Media · Retrospect Studios · Untold, U.S. · The Trenches.
Ventures
What’s next
Coming soon…
Curriculum vitae
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